Reshaping Orillia’s Waterfront: Sterling Group Successfully Launches New Development

FRESH Waterside Townhomes represent a revitalization of Orillia

(Concord, ON) December 3, 2020 – Sterling Group, trusted GTA builder-developer, has successfully launched FRESH, a new community of waterside townhomes in Orillia. With significant interest early on from prospective home buyers, the new development held a successful virtual launch for registrants and was 80% sold out after one week of sales.

FRESH Waterside Townhomes is an upcoming community of rooftop terrace towns located at Elgin Street and Lakeview Avenue in downtown Orillia. The site is directly adjacent to Lake Couchiching and encompasses Rear Lane and Back to Back townhomes. Formerly the Schacter and Sons Scrapyard, this development will take unused, unmaintained land and revitalize it into a vibrant community, complete with a clubhouse, urban square and greenspace inspired by the natural elements of Orillia.

Sterling Group is bringing new life to the waterfront with FRESH, providing residents and visitors with more opportunities to experience both the natural beauty of Lake Couchiching and the diverse amenities of downtown Orillia: “We are excited to be part of the city’s waterfront revitalization plan, which will transform the waterfront and have a positive impact for the community,” says Sterling Group president, Paul Federico. “I’d like to thank the City of Orillia for their foresight in initiating their redevelopment plan and for working closely with us to bring FRESH to life – the inaugural waterfront residential development.”

FRESH represents Sterling Group’s motto of Building Excellence: architecturally inspired exteriors and rooftop terraces for enjoying Lake Couchiching, spa-inspired ensuites and gourmet kitchens fit for every chef. The future residents of FRESH can enjoy easy access to the water, downtown Orillia and all the modern attributes and conveniences of owning a Sterling Group home.

For more information on FRESH, visit
To learn more about Sterling Group:

For more information, please contact:
Paul Federico, President | Sterling Group
905.669.8399 |

Sterling Group Building excellence is not just a motto at Sterling Group. Our residential communities and commercial sites reflect a deep-seated commitment to a professional process of placemaking. We honour the ingredients: location, site design, engineering, architecture, interior design, construction, and anything else needed to create beautiful homes for our clients. Whether we are creating exciting new homes or outstanding business addresses, we make decisions that lead to excellent outcomes all along the way – it’s what we believe in. A place can uplift you. Inspire you. Make you feel like nothing is impossible. The Sterling Life is a life lived in specially chosen, thoughtfully developed places, whether they are homes or workplaces, shopping complexes or resorts. When you see Sterling Group or Sterling Homes, it is a sign you are about to discover something truly special, a place developed by people who understand the power of our natural and built surroundings. The Sterling Life is set in an outstanding place so you can live, work and play the way you have always dreamt of. |


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